BRIEF // From the minds of Izzy Roland, Siobhan Thompson, and Alex Ferni comes “The Greatest Treasure in the World”, an improvised comedy documentary (think Christopher Guest), that was funded over 200% - the highest amount in Seed & Spark history.

The ask was create a brand and assets to shape world. This included a brand book for the movie AND the fictional town of “Saltine, California”. Assets like a board of tourism logo, maps, old newspapers and mockumentary posters, posters for the actual movie, merch and more.

ROLE // Art direction, design, production